Rituals | Amsterdam | 2025

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The Social team at retail giant Rituals faced a challenge:

 

Ritual's campaigns work in 12-month cycles, whereas Social needed a constant flow of more immediate, trend-driven content to engage their million+ organic followers. 

 

So I channeled my experience in high-volume, social-first production, and collaborations with culturally relevant global content creators, celebrities and influencers, to establish and drive the Social Media “fast lane". 

 

This involved trust-building and efficient stakeholder management with the fabulous folks in Social, who were delighted with the rapid, world-class, on-brand results. It also required fully leveraging Asana as our centralised, high-volume project management tool.

By the end of my second month, we were delivering Social content on budget and within 4 weeks from marketing brief to final delivery (see examples right).​